SuperSport has partnered with World Wrestling Entertainment (WWE) for a new multi-year agreement to broadcast WWE programming live for the first time in more than 50 countries in sub-Saharan Africa.

The deal was announced on Wednesday and starting August 28, SuperSport will air WWE’s flagship shows Raw and SmackDown as well as WWE specials, including WrestleMania and SummerSlam.

Charles Hamya, the general manager of MultiChoice Uganda, noted:  “We’re delighted to bring our DStv and GOtv customers yet another attraction that’s going to keep them glued to their TV and mobile screens. This addition to our offering will certainly bring more value for our customers and ensure that SuperSport remains their home to the world’s biggest sports. This is part of our ongoing efforts to ensure that our platforms deliver only the best entertainment to our customers,” says.

“WWE is a global phenomenon, so securing the broadcast rights for SuperSport is a terrific coup,” said Gideon Khobane, the SuperSport chief executive officer, in a statement. “The athletes involved command huge international followings; so, our DStv and GOtv viewers will get to share in this entertainment spectacle in high definition. I look forward to a long and fruitful partnership with WWE.”

On his part, Ed Wells, the WWE executive vice president, said: “SuperSport is a best-in-class partner who shares our vision and passion for engaging with and entertaining our fans.” “Televising WWE programming live in sub-Saharan Africa for the first time is an important milestone for us, and we look forward to working with SuperSport to cultivate new fans in the region.”

Viewers can look forward to Raw on Tuesdays and SmackDown on Wednesdays offering both live telecasts and same-day re-airs, as well as all WWE specials live, including WrestleMania, SummerSlam, Survivor Series and Royal Rumble. GOtv viewers will have access to the action on Select 3, available to GOtv Plus customers.

elly@observer.ug