The awards organised by MultiChoice Nigeria and Africa Magic are meant to celebrate excellence in the film industry on the continent. All films (aired in cinemas or otherwise), made-for-television movies and television series that were publicly exhibited or broadcast between December 1, 2022, and December 31, 2023, can now be submitted until February 14, 2024.
“Over the past decade, Africa Magic has steadfastly upheld its commitment to spotlighting authentic African stories, especially those that mirror our diverse and rich cultures. As we mark the 10th anniversary of the Africa Magic Viewers’ Choice Awards, we embark on a bold initiative to reevaluate our award categories to further align with global trends and benchmarks,” said Dr Busola Tejumola, head of content and West Africa Channels at MultiChoice.
This year’s AMVCAs will see the total number of categories reduced from 33 (as of 2023) to 27 categories – 16 non-voting & 9 audience voting categories and Recognition Awards – Lifetime Achievement and Trailblazer Awards. The performance awards have undergone streamlining and will fall under the categories of Best Actor or Best Actress in a Leading or Supporting Role. A voting jury, consisting of top filmmakers, will determine the winners in these categories, deviating from the previous audience voting system.
According to the press statement, the non-voting categories, totaling 16, will have winners determined by a diverse and experienced jury, led by the head juror. The categories include Best Lead Actor and Actress, Best Supporting Actor and Actress, Best Director, Art Direction, Cinematography, Costume Design, Best Writing in a Movie and TV Series, Best Movie and TV Series, Best Short Film, Best Documentary, and Best Sound Design, Editing, and Makeup.
The public can vote in categories like Best Scripted and Unscripted Africa Magic Original, Best Digital Content Creator, Best Indigenous Language (West, East, and Southern Africa), Best Multichoice Talent Factory Film, and Best Indigenous Africa Magic Original.
Public voting categories include Best Scripted and Unscripted Africa Magic Original, Best Digital Content Creator, Best Indigenous Language (West, East, and Southern Africa), Best Multichoice Talent Factory Film, and Best Indigenous Africa Magic Original.
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