Club Pilsner has launched its own cryptocurrency, Club Beat Coin, a digital currency that customers can now use to purchase beers during the 3-month duration of the promotion.
The Beat Coin found under 500ml Club Pilsner bottle crowns is limited to Shs 300 which customers can use as a discount on their next beer purchase or redeem it in actual cash at any beer outlet selling beers.
"Your coin is your cash; Club Beat Coin should be accepted nationwide at any outlet where you buy beer. To support that nationwide coverage, we've partnered with our 55 distributors, as well as 500 resellers and 1,100 retail outlets across the country to provide additional materials and support that highlight how Club Beat Coin works. If you come across any outlets that aren't acceptation Club Beat Coin, please call our customer hotline and we will support you!" says a statement from Nile Breweries Limited (NBL).
David Valencia, NBL managing director said, Club is all about being an enabler for people to be the best version of themselves without any hindrances; not even during Covid/lockdown.
"We need to evolve and that is why we have come up with Beat Coin for Club Pilsner. Club Pilsner has invested millions in this promotion which will be running for three months," Valencia said.