Uganda Tourism Board has called upon Ugandan stakeholders in the tourism sector to leverage the opportunities at the fifth Pearl of Africa Tourism expo (POATE) to create partnerships that will benefit the industry.
The Pearl of Africa Tourism Expo, which is a tourism, travel and trade exhibition, will bring various players in the tourism sector to network and facilitate tourism business. Speaking at a media roundtable on January 28 at Protea Hotel Kampala, Lilly Ajarova, the Chief executive, UTB, encouraged local entrepreneurs to use sustainable tourism to sell their businesses to potential investors.
“Because we are promoting sustainable tourism, we are going to have some experts sharing their knowledge and expertise on different subjects and sustainable tourism development is one of them. The business meetings will give our local entrepreneurs a chance to share this idea and potentially grow their ventures,” Ajarova said.
In an effort to encourage this interaction, the first two days of the expo have been purposely dedicated towards business-to-business linkages, where attending companies will have the opportunity to network.
The public will have an opportunity to interact with the local tour operators and understand the available offers in the market. Ajarova also said the expo will be used to promote tourism on an international scale with memorandums of understanding (MOUs) to be signed between UTB and specific airlines.
The expo will run from February 4 - 6 at Speke resort Munyonyo.