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StarTimes new deal boosts KCCA stadium extension

KCCA FC and pay TV firm StarTimes extended their partnership on Wednesday with a new four-year deal, worth Shs 3.2 billion.

With the original deal that was signed in 2014 worth Shs 700 million over three years, the renewal is such a bounty. And part of the money will be used in spearheading the development of the club’s stadium, among others projects.

KCCA chief executive officer David Tamale explained that from the time the new deal takes effect in July, the club is going to be receiving Shs 800 million cash every year. Of this, a fraction, which is Shs 400 million is for the naming rights of KCCA’s stadium, from Phillip Omondi to the StarTimes stadium.

Tamale added: “Right now, our ground can only accommodate 5,000 spectators. But from the money StarTimes is going to give us, we are going to expand that to at least 15,000 spectators. And then, we intend to also install floodlights to make it possible for us to have night matches.”

Furthermore, Tamale said that the bigger vision is to bring their stadium to international standard, where it is a one-stop centre, that provides a complete recreational experience. Last year, KCCA chairman Julius Kabugo said his overall plan was to transform the club.

He said they had a plan to put up a child play area, where they can play indoor and video games, when at the stadium. The purpose for all this, Kabugo said, was to attract new and young fans to the club.

L-R front: StarTimes Uganda vice president Aldrine Nsubuga, president Andy Wang and KCCA chief executive officer David Tamale sign the sponsorhip contract renewal on Wednesday

On top of that, the club intends to have a restaurant and a bar,  and shops to cater for different individual interests from fans that visit the ground, as a one-stop centre.

Kabugo explained that when you visit a stadium in Europe, you find everything you want there, from food, drinks and club memorabilia:

“Match-days are considered as family day-outs for fans in Europe. So, they go to their clubs’ stadia in the morning and spend the whole day there before kick-off in the evening because they will eat, drink and shop there.”

That is the kind of atmosphere KCCA FC would like to create at their ground, to make more revenue through an expanded seating capacity, and the other range of activities to be introduced in the long run. This is all geared to make KCCA FC self-sustaining.

Tamale said the club has always depended on the mother institution, Kampala Capital City Authority (KCCA) as its main financier. But the time has come for the club to fend for itself, which is why they have worked to get such mega sponsorships.

However, all this has been attributed to the proper management of the club. Aldrine Nsubuga, the StarTimes vice-president, said their association with KCCA FC has given them a lot of economic mileage, especially in terms of visibility, which comes from its good performance on the field.

In a nutshell, KCCA FC’s coffers have been receiving Shs 225 million from StarTimes before. But with Shs 800 million coming in now, even the players’ welfare is expected to improve remarkably.

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