The first edition of the newly-introduced Pearl of Africa Fashion Awards (PAFA) will be happening this weekend at Sky Beach in Entebbe.
The awards that will be recognizing individuals in the field of fashion are to be hosted by a number of media personalities.
Roger Mugisha, Crystal Newman, Miss Deedan, Sheila Gashumba, Kabs Haloha, Denzel Mwiyeretsi and Zahara Totto will host the event. Various performances are lined up for the evening from the likes of Cindy, CathyViccyRoz dance group and 256 Kings.
PAFA 2017 will be awarding various personalities including Maurice Kirya (best fashionable artiste), Anita Fabiola (best red carpet host), Captain Mike Mukula (best dressed politician), Idringi Salvado (best fashionable comedian) and so many others. The nominee voting ended on Thursday. There are 72 categories being vied for.
The event also has categories for best fashion designers, fashionistas and best stylists for East, West, North and Southern region of the country.
The move, according to the organizers, is geared towards recognizing talent beyond Kampala or central region. This is intended to introduce little-known players in the sector to the bigger market; hence, creating more jobs.
Ordinary tickets cost Shs 50,000, Shs 1 million for the VIP and Shs 3 million for the VVIP table seating.